Want to start a podcast but not sure where to start?
Welcome to Podcast Launch Lab
A 12-week, self-paced course to launch your podcast.
No more procrastinating. No more overwhelm. Inside Podcast Launch Lab, you’ll go from podcast idea → to strategy → to recording your first episode, with live support, in-studio recordings, and done-for-you assets that make your launch smooth, simple, and fun.
featureD students
Feeling Overwhelmed Before You Even Hit Record?
You’re not alone.
What mic should I buy?
How do I get on Apple & Spotify?
Do I need cover art? An intro? Music?
How do I find guests?
And once I record… how do I actually market this thing?
Most people never make it past this stage. They stall. They second-guess. They overthink.
And that podcast idea never turns into episode one.
I get it, because I’ve been there too. And I’ve heard the same thing from countless business owners:
“I want a podcast… I just don’t know where to start.”
That’s exactly why I created Podcast Launch Lab.
Program Schedule
Podcast Launch Lab isn’t about dumping information on you and wishing you luck.
It’s a guided, step-by-step experience where we build your podcast together, with weekly sessions, clear milestones, and real accountability.
When: Fridays, February 6 – May 4, 2026, 11:00AM-12:00PM CST
Session Length: 60 minutes
Format: Live online
After class ends, you’ll have two weeks to record your first episode, with the option to have our team produce it for you.
Launch Day: May 4, 2026
What You’ll Walk Away With
By the end of Podcast Launch Lab, you will have:
Clearly positioned podcast aligned with your business
Fully branded show with a name and description
Defined audience, format, and content pillars
Polished intro and outro
First episode recorded
Realistic launch and marketing plan
Roadmap to keep your podcast going after launch
No confusion.
No unfinished pieces.
No guessing what comes next.
Your Podcast Launch Lab Schedule
By the end of this program, your podcast is ready to launch.
Module 1
Title
Description
February 13
Audience, Format, and Content Pillars
Lock in your audience, format, and content pillars. Walk away with a clear podcast purpose and publishing plan.
February 20
Branding That Attracts Listeners
Choose your podcast name, write your description, and define your brand personality.
February 27
Home Studio Setup
Learn simple mic, camera, lighting, Riverside.fm, and Canva setups that actually work.
March 6
DIY Editing with Riverside
Understand the basics of editing so you can confidently manage or outsource your podcast.
March 13
Content Planning That Works
Map your first ten episodes and create a realistic publishing calendar.
March 20
Intros and Outros
Elite members record in the studio. Basic members learn how to record on their own.
March 27
Marketing and Launch Plan
Create your launch strategy and first promo using my One to Many Content Model™.
April 3
Guests and Interviews
Learn how to find, invite, and manage great guests.
April 10
Camera Confidence
Show up on video sounding natural and confident.
April 17
Office Hours
Live support to troubleshoot and fine tune your show. You’ll use this week to record your first show.
April 24
Office Hours
Final prep before launch. You’ll use this week to prepare the marketing materials for your first show.
May 4
Launch Day!
Your podcast is live.
Choose Your Path
BASIC
$1,488 or $248/mo for 6 months
For business owners who want guidance, structure, and accountability.
Includes:
12-week done-with-you Podcast Launch Lab
Weekly live sessions
Guidance on podcast strategy, branding, and content planning
DIY guidance for intro, outro, and recording
Launch and marketing plan
Online community to ask questions and collaborate with your classmates
ELITE
$2,488 or $414/mo for 6 months
For business owners who want a higher-touch, more produced experience.
Includes everything in Basic, plus:
First episode professionally produced
Professionally edited intro + outro
In-studio recording for DFW area students
Marketing toolkit
• Podcast thumbnail
• YouTube thumbnail and overlay
• Social overlays
No DIY. More polished. Same result: a live podcast.
ELITE
$2,488 or $414/mo for 6 months
For business owners who want a higher-touch, more produced experience.
Includes everything in Basic, plus:
First episode professionally produced
Professionally edited intro + outro
In-studio recording for DFW area students
Marketing toolkit
• Podcast thumbnail
• YouTube thumbnail and overlay
• Social overlays
No DIY. More polished. Same result: a live podcast.
Add-ons
Heart Of The Hustle $1111
Interview on HOTH
1 month of content including reels, captions, blog post, email, and quote
graphics
Promotion on my social pages
BRAND PHOTOSHOOT
$1111
2 hour brand photoshoot
SPEAKER REEL
$1111
Client provides all materials
Includes 30-min in studio to record audio
Support in script writing
FOUNDERS / PROMO VIDEO
$2222
Includes 30-min in studio to record audio
2 hours of on-site video time (within 20 miles of Frisco, TX)
Support in script writing
Who This Is For
Podcast Launch Lab is for you if:
You’re a business owner or personal brand
You want your podcast to support your business, not become another job
You value clarity, structure, and momentum
You’re ready to stop planning and start publishing
This is not for people looking for a hobby podcast or a fully done-for-you service
.
You show up. We build it together.
Ongoing Support After Your Launch
Your podcast doesn’t stop after episode one — and neither do we.
When you’re ready to keep going, you can roll into one of our Podcast Management Packages (starting at $1488/mo). We’ll handle editing, uploading, thumbnails, show notes, and content repurposing so you can stay focused on recording and connecting with your audience.
Ready To Make Your Content Creation Easy
If this is the year you finally stop circling the idea and start showing up behind the mic, Podcast Launch Lab is your next step.
Enrollment is limited.
Sign up for updates on our latest podcasts, courses, and more
